Welcome to the first Integrated Intelligence Project for the Latin American IVD Market

The aim of this project is to generate accurate and in-depth data and information to support the strategic commercial and marketing planning of companies operating in the Latin American IVD market, thereby increasing the overall competitiveness of this market.

To achieve this, methodologies and tools of Big Data, Data Science, and Artificial Intelligence will be employed to empower market professionals with strategic insights, aiming for planning and decision-making accuracy.

Platform Use Cases


Make strategic decisions based on data

GO/NO GO

Data-driven decision-making

Evaluate scenarios and market opportunities in Latin American countries, conduct comparative analyses, and make investment decisions based on strategic data about market potential and competitor actions.

GO-TO-MARKET

Informed and targeted planning for innovation

Analyze trends, projections, and market movements to plan product launches and the introduction of commercial strategies in Latin American countries, according to their specific characteristics.

MARKET EXPANSION

Strategic analysis for market growth and consolidation

Explore growth opportunities in the territories where your company operates, identifying demands, new niches, and unexplored competitive gaps.

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Questions to be answered


See some insights that the analyses can provide for your business

Trends

General Market

What is the potential and market trends of the IVD market in Latin America?

Annual Report

Share

Products

What are the market share levels of IVD players?

Monthly Report

Size

General Market

What is the Market Size of IVD in Latin American countries?

Monthly Report

Procedures

Procedures

What is the proportion of procedures conducted in Latin America?

Monthly Report

Targets

Establishments

What is the profile of IVD healthcare establishments in Latin America?

Monthly Report

Segments

Channels

How is the sale and distribution of IVD products segmented in Latin America?

Monthly Report

In Practice

How the analyses work


Some demonstrations of how insights are presented

$4.00 B

Total analyzed Market Size

Dimensional Analysis

Market-Share: In Vitro Diagnostic in Latin America

Analyze the IVD market in Latin America as a whole

Time Series

Evolution of the In Vitro Diagnostic Market-Size in Latin America

Understand the market context and trends

The Roadmap

How we will build the project


The project will be developed modularly. With each cycle, new databases will be incorporated to expand the scope of analyses and continuously bring more and new insights. In this first cycle, we will start with the following countries: Argentina, Brazil, Chile, Colombia, Mexico, and Peru, progressively expanding as the project progresses.

1

October / 2023

Project Start

2

January / 2024

3

April / 2024

4

July / 2024

First Cycle

  • Size and evolution of general markets

  • Imports by country
  • Shared data

  • Membership fee: $500.00 per month per country.

  • Realistic and reliable IVD market data

Second Cycle

  • Size and evolution of specific markets

  • Imports by country
  • Shared data
  • Procedures by institution

  • To be defined based on the number of participants

  • Specific analyses of product lines and sublines

Third Cycle

  • Profile of the target audience

  • Imports by country
  • Shared data
  • Procedures by institution
  • Establishments by city

  • To be defined based on the number of participants

  • Analyses for Business Intelligence

Fourth Cycle

  • Purchase decision criteria and installed base evaluation

  • Imports by country
  • Shared data
  • Procedures by institution
  • Establishments by city
  • Primary data (market research)

  • To be defined based on the number of participants

  • Detailed analysis of the target audience and consumption trends

INTELLIGENT COMPANIES